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This month's Spotlight Company is Renbow International
USA. |
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WORLD LEADERS IN
COLOR TECHNOLOGY
www.renbowinternational.com
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Product Positioning |
Manufacturing |
Education |
Academy of Hair coloring | Education by Computer |
Supplies and Services |
Contact Information |
The story of Renbow International is
really the story of Renato Brunas.
With a career that spans five decades, he has contributed to every facet
of the hair-coloring field, from product development to entertainment and
artistry. Brunas' family has been in the industry for three generations;
he began his life-long love of hair as a color artist in Paris, then moved
to London and at the same time created his own product line under the
Renbow International name. His innovative method of teaching color led him
to create Crazy Color, a system of primary hair color that signaled the
beginning of the punk trend in England. Part of his notoriety came from
orchestrating the highly acclaimed tours of the Vidal Sassoon artistic
team in Europe in the 1970s and ‘80s. Eventually he brought his company to
the US, and established a hair color academy at his headquarters in
Reading, Pa.
The experience of Renato Brunas in the
field of hair coloring is unmatched. It is amassed from 40 years of
research and development in color labs in the U.K. and U.S.A., involvement
in countless workshops and symposiums around the world, and from coloring
thousands of heads of hair, including those belonging to some of the
world’s most prominent people. It also comes, on a deeper level, from
working with, studying, and loving hair, from its very makeup to its
glorious decoration. The results of that experience and passion are about
to unfold. With Renato’s help, you will receive the inspiration and
knowledge necessary upon which to build your career as a professional hair
color artist ... as well as obtain a glimpse of the untold potential for
greatness that lies within you!
In 1995, at the international Hair Festival held at Valras, France, Mr.
Brunas was acclaimed as the “Haircoloring Genius of the Century”.
Such a worldwide reputation was no accident -- but the result of this
introduction and marketing tools, techniques and products that have
revolutionized the industry – setting today’s new industry standards.
Today, Renato's brother, Luigi Brunas
heads the European division of Renbow while Renato is kept busy with
Renbow USA, which includes a new 100,000-square-foot factory addition that
houses state of the art equipment and the latest in chemical and bottling
technology. Everything from chemical formulation and marketing to
packaging and shipping, to presenting enlightening educational seminars
and bringing international names in the hair industry into town for
exciting presentations is personally handled by Renato. In a tribute to
Brunas’s international presence in the industry, shampoos, conditioners,
colorings and accessories bearing the Renbow name – as well as a full line
of private label products – are found on the shelves of the most
distinctive salons around the world.
Product Positioning
Renbow is known throughout the market for its unwavering commitment to the
professional approach in education and for manufacturing professional
products of quality ingredients and advanced technology.
The professional only concept and its underlying philosophy constitutes
Renbow’s cornerstone … ensuring the company’s integrity and solid
reputation.
All products are geared to this unique positioning. The resulting image
supports a bond created with stylists and salon owners alike who do no
wish to compete with over-the-counter products.
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Manufacturing: Plant and Facilities
All phases of production are currently housed in adjoining buildings
located in Reading’s Downtown Enterprise Zone. A four-floored industrial
building with loading docks is equipped to handle the total manufacturing
process from quality control to production lines.
A one-story, steel-framed structure. Where a 1/2 million dollar automatic
tube filling machine is housed and busy with hair color production. The
factory also consists of warehouse space & loading docks and truck yard.
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Promoting through Education
Renbow places top priority in educating the professional beauty industry
on its products, application techniques and salon management. Over the
years, Renbow has discovered the value in education as a tremendous public
relations tool…one that promotes
the name of Renbow, perhaps better than expensive advertising campaigns.
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Academy of Hair coloring
Renbow’s Academy of Hair coloring is a 2-day seminar on theoretical and
practical fundamentals of color and hair care as it relates to color. It
speaks to the profession on all aspects of hair color. Our students come
from the farthest points on the continent to attend this popular and
educational event, held at our Reading, Pennsylvania headquarters. In
addition to this, Renbow also offers many seminars and symposiums to
clients and distributors around the country.
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Education by Computer
The world’s finest and only computerized system – produced by Renbow’s own
Beauty Dynamics, Inc. – brings the intricate world of color formulation to
the hair colorist’s fingertips. Our computer program walks the user
through the most difficult coloring situations…one step at a time. The
same system is the definitive work in salon management, providing instant
access to all the elements of a well-organized smooth-running management
system. The beneficiaries are salon owners and their staffs repeat sales
because of the consistent formulation this system provides.
The software of Beauty Dynamics, Inc. promises to achieve national success
based on its hair coloring merit. If so, this computer software will
become a vital focal point of an operating beauty salon which would
enhance a franchising system for Beauty Dynamic Salons, Inc.
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Supplies and Services
Hair care supplies are available at their corporate offices at 126-128
North Fifth Street Reading, Pennsylvania
For a local point of purchase location in your area call 610-374-4845 or
Toll Free 1-800-352-3204.
Hair Color services and Color Corrections are available at the corporate
headquarters in Reading, Pennsylvania. All services are by appointment
only.
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CONTACT INFORMATION
RENBOW INTERNATIONAL
www.renbowinternational.com
UNITED STATES
Renbow International USA
126-128 N. Fifth Street,
Reading PA 19601
Phone (610) 374-4845 / 1-800-352-3204
Fax (610) 373-7101
renbow@renbowinternational.com
GREAT BRITAIN
Renbow International UK
60 Church Rd, Peyton
London E 105JP
Phone 011-44-870-366-5410 / 011-44-208-988-8500
Fax 011-44-870-366-5411
jeff@renbow.co.uk
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